Content as we know is essential for standing any chance at ranking. It gives you the power to tell search engines who you are and what it is that you do. You can also expand your reach by creating informational content for your blog that answers key questions relating to your niche. Things like “how to select the right engine oil for my car” will naturally bring the right demographic to a business selling car supplies. This is important to bear in mind before monetising your blog.
If you’re a blogger, you can create additional income streams using your blog. Google ads, guest posting, freelancing opportunities and affiliate marketing are all ways of monetisation. An agency that provides digital marketing in Hertfordshire has shared some of their top tips for monetising your blog with us below.
Monetising your blog through Affiliate Marketing
Affiliate links are things that you may have heard of in relation to influencer marketing. They are essentially trackable links that you can use to promote products and services for other businesses. When a qualifying action is performed using your unique affiliate link, whether that be a click through or an eligible purchase, you will be paid a commission in return. This is known as affiliate marketing which helps both businesses and those with a following to monetise your blog. Businesses benefit from a higher ROI as they pay for qualifying actions and you make a passive income whilst others purchase items based on your recommendations.
Good affiliate marketing involves careful vetting to ensure that opportunities are legitimate and seem authentic. In other words, it’s your responsibility to do some due diligence into the companies and promote the products that your audience would genuinely be interested in.
Monetising your blog through Google Ads
Google ad banners can be placed on your website. By creating an AdSense account, you can join the GDN (Google Display Network) which is made up of more than 2 million websites, videos, and apps where google display ads can be displayed. For every ad click through that’s made, you will earn what is known as CPC (commission per click). This can range from $0.20 to $15 depending on the niche but for most this is around $3. As ad revenue is based on CPC, how well you do really depends on how much traffic you bring in. If you use a CMS system, this should be fairly easy and straightforward. You will just need to use the AdSense code generator and paste in the code. For those using WordPress, you can use a WordPress plugin called AdSanity to help you.
Guest posting can help businesses to leverage a higher domain authority as it increases the number of referring domains to their site. As these act as votes for search engines, it helps them to rank higher on the SERP. This increases their traffic and potential leads/sales. For it to be effective, they will need to keep a look out for sites with a good DA (domain authority) already and these are usually ones with a score above 21.
To improve your chances at guest posting, it is important to build on your own authority beforehand which you can do by building both your on and off-page content. There around 40 factors that come into play when calculating a score and working towards each will help you to make significant strides in doing so.
If there’s a skill that you have, your blog can help you to monetise it by helping you to attract visitors and gain exposure within your niche. Whether that be photography, your writing services or modelling, your blog can certainly help you to get noticed and act as a digital portfolio. Keyword research will help you by allowing you to find the content marketing opportunities that are right for you and your niche to effectively monetise your blog.